Job Description:Human Cyber Risk Integrated Marketing Communications ManagerCollaborate with Innovative 3Mers Around the WorldChoosing where to start and grow your career has a major impact on your professional and personal life, so its equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a diversity of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.The Impact Youll Make in this RoleAs a Human Cyber Risk Integrated Marketing Communications Manager, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Its an exciting opportunity for an energetic individual to revolutionize a culture of cybersecurity. Specifically in this role, the successful candidate will leverage their demonstrated ability to think creatively to increase awareness and adoption, as well as develop and disseminate relevant messages that support cybersecurity initiatives and drive behavioral change.Objectives for the Human Cyber Risk Integrated Marketing Communications (IMC) program include: 1) promoting and communicating brand, 2) conducting research and creating data-driven campaigns, 3) drafting content and conveying messages, and 4) creating visual concepts that inform and inspire users to behave securely.Here, you will make an impact by:Work with SMEs and collaborate with stakeholders to develop strategic IMC solutions that align with program objectives and address behavior gaps, and include modern, mixed media elements to engage users, as well as address policies, standards and regulatory requirementsIncrease user awareness and adoption, including readership and engagement, using various IMC methods and emerging communications trends leveraging technological advancementsPlan, research, write, distill, edit, publish, and measure high-quality and compelling cybersecurity-related content (articles, emails, blogs, presentations, videos, podcasts, intranet pages, social media, infographics, tip sheets, posters, digital signage, newsletters, etc.)Write scripts, develop storyboards and design custom animationsDevelop and maintain up-to-date marketing and editorial calendars as single source of truthOrganize and coordinate global internal events for disbursed audiences, including webinars, workshops and Cybersecurity Awareness Month activitiesLead rebranding efforts for HCRM program to include building brand equity and increasing brand resonanceEstablish key metrics to demonstrate ROI against KPIs; monitor and measure the effectiveness and impact of IMC initiatives, and provide feedback and recommendations for improvementDesign surveys, polls, questionnaires, and other evaluation methods to assess user knowledgeProvide project management support to include budgetary responsibilities, and manage a team of marketing, communications and graphic design professionals, plus third party partnersYour Skills and ExpertiseTo set you up for success from day one, 3M requires (at a minimum) the following qualifications:Bachelors degree or higher (completed and verified prior to start) from an accredited university with of four (4) years of experience in integrated marketing communications in a private, public, government or military environmentORHigh school diploma/GED (completed and verified prior to start) with eight (8) years of experience in integrated marketing communications in a private, public, government or military environmentAdditional qualifications that could help you succeed even further in this role include:Master's degree in Marketing, Communications, Journalism, Education, Cybersecurity, or Information Technology from an accredited institutionThree (3) years of experience in cybersecurity awarenes with attention to detailThree (3) years of experience communicating on cybersecurity risk mitigation principles, theories, techniques and best practicesAdditional certifications such as AMA Professional Certified Marketer, DMI Professional Certificate in Digital Marketing, SCMP, SMCI CMCM, SSAP, SACP, CSAPStrong understanding of integrated marketing communications principles and processes, marketing strategy, market research, advertising and promotion, brand management, event marketing, campaign management, creative marketing and graphic design, inbound/outbound marketing, internal and crisis communications, public relations, and digital and print messagingAnalytically-minded, comfortable with data and tests new ideas to improve impactDemonstrated track record of building communications and engagement programs that deliver business outcomes and inspire employeesProficiency with forming complex technical messages into easy-to-understand languageExcellent project management, problem-solving and organizational skills with ability to lead multiple priorities simultaneously while delivering initiatives on time and on budgetExperience working in a large global, multicultural organization is helpfulWork locationWork Your Way Eligible (employee choice to work remotely, on site or hybrid)TravelMay include up to 10% domestic/internationalRelocation Assistance: Not authorizedMust be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).Supporting Your Well-being3M offers many programs to help you live your best life both physically and financially. To ensure competitive pay and...Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity