Position Number: 000373

Department: University Communications (Adm)

Employment Type: Permanent - Full-time

Months Per Year: 12

Essential Duties and Responsibilities:

As a member of UNC Charlotte’s social media team, the Social Media Content Producer will report to the Director of Social Media and will be responsible for all aspects of content execution for the flagship UNC Charlotte social channels. This includes:

• Development, planning, execution, and post production of social media content across both video and photo. Ideation of content will be done in partnership with the full social team in a collaborative manner.

• Provide expertise in key Adobe programs: Premiere and Lightroom, Illustrator, Photoshop, and InDesign as needed.

• Leadership of in-field content production, including individual projects, live events, planned shoots, and other opportunities. Position will serve as an official team representative when shooting out in the field, quality controlling the environment and helping to prep subjects to appear in video content.

• Maintain a high degree of technical production expertise, including in-depth knowledge of camera operation and all related accessories, post production techniques, and social media production best practices.

• Effectively coordinate social media production details with subjects of production, including coordinating location, equipment needed, script considerations, etc.

• Ensure all gear is properly stored, maintained, cleaned, charged, and organized.

• Develop processes and procedures for effective file/asset management.

• Partners with and provides feedback to social team members and student worker on ways to optimize the production side of the content they are developing.

• Serves as a mentor to the social team’s student worker, accompanying them on projects and advising them on ways to learn and grow.

• Development and/or consultation on content plans, ensuring that the Charlotte brand is maximized in all forms of social media content.

• Working with social media team members to assess performance of content and apply learnings to future content development efforts.

• Pitching, testing, and learning related to social media content approaches, ideas, and trends.

• Remaining up to date on content trends in the social media space and recommend content solutions to boost social media engagement.

Minimum Experience / Education:

Required Minimum Qualifications:

High school diploma or equivalency and one year of experience related to the area of assignment in a broadcast television, radio and emerging media environment; or equivalent combination of training and experience.

University Preferred Qualifications:

Graduation from a four-year college or university in radio, television, and motion picture and two years of experience in producing television program and audiovisual materials; or an equivalent combination of education and experience.

Preferred Education Skills and Experience:

• Bachelor’s degree in Film/Media, Communications, Marketing, or related field.

• 3+ years experience in a professional social media and/or marketing/communication role.

• Previous social media content video and photo experience on behalf of a brand strongly preferred.

• Familiarity using Adobe Premiere Pro, Lightroom; Illustrator, Photoshop, and InDesign desired but not required.

• Strong judgement and ability to use discretion when handling sensitive or confidential information.

• Strong understanding of how brand social media differs from personal social media in voice/tone, strategy, management, etc.

• Ability to adapt quickly to the ever-changing digital communication space and willingness to learn and adapt to meet emerging needs.

• The successful candidate will have strong organization skills, attention to detail, commitment to accuracy, and to exhibit a high level of confidentiality and professionalism.